Research.
Leadership.
Belonging
A home for ideas, community and change.
I help organisations, communities and leaders think differently about ethics, leadership, belonging and social change. Through research, consultancy, speaking, coaching and thought leadership, I create spaces where people can move beyond participation towards power, possibility and transformation.
— The MA Ecosystem
Four streams.
One ecosystem.
Infinite possibility.
MA operates at the intersection of research, leadership, belonging, community, ethics, identity and social change. Every stream is interconnected — each one feeding the next.
01
CARE
Community Accountability, Reciprocity & Ethics
A community-centred framework reimagining the ethical relationship between universities and communities. CARE is the authority engine of the MA ecosystem.
02
BOLD
Believe · Own · Lead · Define
Leadership coaching, confidence and transformation for women who are ready to stop shrinking and start leading boldly. BOLD is the income engine.
03
Bold Conversations
Podcast
Conversations about identity, belonging, migration, community and social change. Stories from people building home in the margins.
04
Research · Strategy · Partnership
Research, evaluation, community engagement, co-production and anti-racist organisational practice. Strategic partnerships for meaningful change.
Some of our current clients include:
— Flagship Framework
Ethics approval
is not the same as community accountability.
CARE asks harder questions — and builds better answers.
The CARE framework reimagines the relationship between research institutions and the communities they work with. Moving beyond compliance and consultation, CARE builds genuine accountability, reciprocal relationships and ethical practice that communities can trust. It is the foundation of everything MA stands for.
— The CARE Principles
C
Community
Placing community at the centre of every decision, relationship and outcome.
R
Reciprocity
Creating relationships where value flows both ways, equitably.
A
Accountability
Building genuine accountability structures beyond tick-box compliance.
E
Ethics
Ethics as lived practice — not paperwork, but principle.
“CARE is not a methodology. It is a moral commitment to the communities who trusted us enough to let us in.”
D
B
O
L
Define
Believe
Own
Lead
— Leadership Transformation
Stop shrinking.
Start leading boldly.
For women who are ready.
BOLD is a leadership coaching, confidence and transformation programme for women who have spent too long making themselves smaller. Through coaching, digital resources, group programmes and community, BOLD helps you reclaim your power, redefine your leadership and build the future you deserve.
Leadership Coaching
Group Programmes
Leadership Assessments
Workshops
Digital Workbooks
Confidence Coaching
Toolkits
Speaking
Founder · Researcher · Thought Leader
Dr Muna Abdi
Dr Muna Abdi is a researcher, speaker, consultant and public intellectual working at the intersection of community, ethics, identity and social change. She is the founder of CARE, creator of BOLD, and host of A Sense of Home — a thought leadership ecosystem built to create the spaces she wished had existed.
— Speaking
Thought-provoking
conversations that
move people to act.
Dr Muna Abdi is a compelling and sought-after speaker on leadership, ethics, belonging and social change. Her keynotes challenge, inspire and leave audiences with new frameworks for thinking — and new motivation to do things differently.
— Keynote Topics
Anti-Racism in practice
Community Engagement
Social Change
Podcasting for Impact
Ethical Leadership
Migration and Memory
Women’s Leadership
Care Framework
Community accountability
Belonging & Identity
— MA perspectives
A monthly exploration
of the ideas that matter.
MA Perspectives is a monthly newsletter on leadership, belonging, ethics, community and social change. It is a space for reflection, provocation and community — built for people who want to think more deeply about the world.
CARE insights and frameworks
Leadership reflections from Dr Abdi
BOLD resources and invitations
Podcast highlights and guest takeaways
Research, reports and reading recommendations
Upcoming events and opportunities
YOUR JOURNEY
From discovery to transformation.
Every touchpoint in the MA ecosystem is designed to take you deeper.
Article
Manifesto
Newsletter
Webinar
Consultancy